A few weeks ago I asked on my personal Facebook wall if anyone would be interested in signing up for an SEO webinar about increasing organic traffic and visibility. Image credit: ID 39959147 © Paulus Rusyanto | Dreamstime.com I got quite a bit of interest, which felt very motivating and encouraging. Especially after October 7th. So I'm putting [...]
On that fateful October 7th, a mother who was visiting town stopped me in prayer on Simchat Torah which almost never happens. She nudged me and said, "Do you know there's a war going on right now in Israel?" I looked at her in shock and said, "War?" That word was housed in luxury. To [...]
Earlier this year, Linda Feagler, veteran writer and editor of Ohio Magazine did an oral interview with me about my newly released memoir Sand and Steel: A Memoir of Longing and Finding Home. I time-traveled with her through military bases, and service on kibbutzim, and finally back to the United States. In our interview, I [...]
WHY SEO IS IMPORTANT TO BUSINESS Most businesses do not utilize SEO or Search Engine Optimization. Many reasons are for this: they're not interested in investing resources into SEO, they think they have enough content to keep their "business" going, or they tend to think that Facebook and Google ads are enough for what they [...]
SEO or Search Engine Optimization is the foundation for online visibility. As a business owner, you’ll want to learn how to optimize your website with the right keywords and phrases making it easier for people to find you. But what do you do if you've just opened shop and you're trying to get traffic to [...]
It's the last day of Passover in Pittsburgh, on a special day called the Moshiach's meal, a symbolic way of embracing the Messiah - the redemption, and I'm leaning against our porch door. My eyes are full of tears and I tell my husband who's holding a box of matzah and grape juice that there's [...]
Frustrated trying to get people to land on your Amazon sales page? Tired of trying to figure out Amazon’s constantly changing algorithms? Craving for more sales? As the world’s largest e-commerce shopping store, nobody really can afford to say goodbye to Amazon. It’s where your customers hang out. Brick and Mortar is quickly dying out [...]
Branding and platform building have shifted tremendously because of COVID-19. More than ever, you must have an online presence to compete in today's marketplace. SEO and branding helps you stand above the crowd with optimized content that matches what your target audience is searching for. If SEO or search engine optimization is the art [...]
Bear with me... I want to tell you about what it feels to be far, so far away from Israel, my heart and home... Each year from the 3rd week in December to the 2nd week in January, I ask myself the same 3 questions: Why is it so cold in Pittsburgh? Why is it [...]
If one of your top SEO goals 2021 is to generate new leads and web traffic to help build your online business, then you need to rethink your SEO content strategy. Why is an SEO content strategy so important? You want to take advantage of the organic search. Who is looking for what you offer? [...]
People typically cringe when they hear keyword research analysis for SEO. They're like, "I have no time to blog, but I have to do it," and then they wonder why they aren't seeing much online traffic. Chances are, you need more than just a good idea. You need the data from those organic keyword search [...]
Six years ago, I self-diagnosed myself with Reverse Culture Shock, or RCS, an emotional displacement syndrome. I know this because, after 7 years of doing reverse immigration to the States in 2007, I stumbled upon the symptoms of Reverse Culture Shock on an archived U.S. State Department's home page. Suddenly, I felt recognized and validated [...]
Today is my Jewish 50th birthday. Turning 50. Like...wow. What a milestone. 50 years ago on the Jewish calendar, G-d gifted me with life and my mother of blessed memory gave birth to me in New York City Hospital. Just the number itself feels round, full of hope, potential, and promise like the challahs I [...]
Internal links are one of the most complicated yet important things you can do for your keyword ranking and credibility. Before going into strategy specifics, let’s dive first into the basics: the purpose of an internal link is to connect one page of a website to a different page on the same website. But why [...]
The parenting pandemic in summer is making headlines - especially in our household. And never before has our family resilience and my ability to bounce back from difficult parenting scenarios has been so wildly tested. My six-year-old daughter has been fortunate to start a local day camp for a few hours a day and the [...]
Take an emotional trip with me, Dorit Sasson, an award-winning author and download your FREE chapter of “Sand and Steel: A Memoir of Longing and Finding Home.” Your life will be better for it. When you do, you’ll receive a monthly newsletter of any new works in progress, articles, and essays I’ve written, book tours, classes or workshops, and other events.