WHY SEO IS IMPORTANT TO BUSINESS Most businesses do not utilize SEO or Search Engine Optimization. Many reasons are for this: they're not interested in investing resources into SEO, they think they have enough content to keep their "business" going, or they tend to think that Facebook and Google ads are enough for what they [...]
SEO or Search Engine Optimization is the foundation for online visibility. As a business owner, you’ll want to learn how to optimize your website with the right keywords and phrases making it easier for people to find you. But what do you do if you've just opened shop and you're trying to get traffic to [...]
Frustrated trying to get people to land on your Amazon sales page? Tired of trying to figure out Amazon’s constantly changing algorithms? Craving for more sales? As the world’s largest e-commerce shopping store, nobody really can afford to say goodbye to Amazon. It’s where your customers hang out. Brick and Mortar is quickly dying out [...]
Branding and platform building have shifted tremendously because of COVID-19. More than ever, you must have an online presence to compete in today's marketplace. SEO and branding helps you stand above the crowd with optimized content that matches what your target audience is searching for. If SEO or search engine optimization is the art [...]
People typically cringe when they hear keyword research analysis for SEO. They're like, "I have no time to blog, but I have to do it," and then they wonder why they aren't seeing much online traffic. Chances are, you need more than just a good idea. You need the data from those organic keyword search [...]
Internal links are one of the most complicated yet important things you can do for your keyword ranking and credibility. Before going into strategy specifics, let’s dive first into the basics: the purpose of an internal link is to connect one page of a website to a different page on the same website. But why [...]
This past week I delivered an online marketing SEO webinar via Zoom to creatives, small businesses and artists through the Greater Pittsburgh Artist Council (GPAC) who were struggling with increase their small business sales. I had not anticipated a great round of feedback in the chat. Things like: "Of all the SEO webinars and seminars [...]
I may be an SEO consultant in Pittsburgh but I've been helping businesses and companies worldwide grow and get discovered with the right keyphrases and keywords. Content is "KING" in SEO. Here's how my SEO writing brain thinks: I think like a person, not a robot. I write for people - your target audience's pain [...]