TESTIMONIAL #1
When we brought Dorit in as an SEO contractor, we were looking to reduce website bounce rates for our client’s websites, increase organic conversions and new user traffic from organic search, and increase brand awareness.
Dorit’s process was clear and focused on the SEO big picture. She worked with us to understand our clients’ business goals. The work progressed in stages, starting with profiling our client’s pain points, and exploring other demographics via client forms, keyword research, and on- and off-page optimization.
Using Google Analytics and our internal data, she identified top-performing blog posts and sought out opportunities to optimize the posts with the right keywords. Right away, she identified the top ten performing pages and used targeted keyword research to identify opportunities for increased conversions and online traffic. Her audit offered practical suggestions to increase optimization using a branded SEO content strategy approach. For example, she suggested implementing longtail branded keywords and creating additional FAQ pages for targeted webpages to increase conversions and traffic.
The spreadsheets she prepared were detailed and offered practical SEO recommendations and suggestions. We could see the thought behind the decisions of which keywords and phrases to pursue.
During the on-page optimization work of the projects, she consulted with us to make sure she understood the audience’s value in the pages. She asked clarifying questions and was conscientious in leaving no stone unturned. Along the way, she uncovered a range of opportunities we could bring to our client.
In our work with Dorit, we’ve developed a collaborative workflow that fits with her process and ours, and we anticipate this work will pay dividends over time for us and for our client.
Dorit has a deep knowledge of SEO theory and techniques. She seems to truly love her work and to be excited by the opportunities to help others, including explaining how things work in search. She’s also friendly and pleasant, and we’re happy to recommend her.
Cynthia Closkey, Partner, Shift Collaborative