TESTIMONIAL #1

When we brought Dorit in as an SEO contractor, we were looking to reduce website bounce rates for our client’s websites, increase organic conversions and new user traffic from organic search, and increase brand awareness.

Dorit’s process was clear and focused on the SEO big picture. She worked with us to understand our clients’ business goals. The work progressed in stages, starting with profiling our client’s pain points, and exploring other demographics via client forms, keyword research, and on- and off-page optimization.

Using Google Analytics and our internal data, she identified top-performing blog posts and sought out opportunities to optimize the posts with the right keywords. Right away, she identified the top ten performing pages and used targeted keyword research to identify opportunities for increased conversions and online traffic. Her audit offered practical suggestions to increase optimization using a branded SEO content strategy approach. For example, she suggested implementing longtail branded keywords and creating additional FAQ pages for targeted webpages to increase conversions and traffic.

The spreadsheets she prepared were detailed and offered practical SEO recommendations and suggestions. We could see the thought behind the decisions of which keywords and phrases to pursue.

During the on-page optimization work of the projects, she consulted with us to make sure she understood the audience’s value in the pages. She asked clarifying questions and was conscientious in leaving no stone unturned. Along the way, she uncovered a range of opportunities we could bring to our client.

In our work with Dorit, we’ve developed a collaborative workflow that fits with her process and ours, and we anticipate this work will pay dividends over time for us and for our client.

Dorit has a deep knowledge of SEO theory and techniques. She seems to truly love her work and to be excited by the opportunities to help others, including explaining how things work in search. She’s also friendly and pleasant, and we’re happy to recommend her.

Cynthia Closkey, Partner, Shift Collaborative

TESTIMONIAL #2
Before hiring Dorit our SEO was struggling and we didn’t know why. In our initial conversation, she asked a lot of questions about the brand and target profile. Dorit took the time to educate our team on how Google ranking and search terms worked. After Dorit’s thorough research on the target audience it was clear that the website could be more fully optimized for SEO with her plan. She created a target profile and gave me and my team great recommendations that ultimately led to more organic traffic on our services and blog pages.
Dorit was great to work with, understood the pain points of my audience, and made excellent recommendations from her on-page optimization assessment. She gave my team easy-to-follow systems so we could implement her recommendations on our timetable. We also learned which longtail keywords we should use in our blog copy to stand out. A bonus was having the keyword spreadsheet with all the terms we needed to reach our ideal audience (female entrepreneurs) going forward.
Since working with Dorit, moving forward with marketing new products and blogging is much easier! Having her system to work from and an understanding of how to show up in organic searches has set us up for Business SEO success.
Melanie Colusci From Start Up to SuccessMelanie Colusci
Business Coach at From Start-Up to Success