Now that I'm back on US soil, I feel compelled to share a report of the She Writes Press Israel edition tour I did for Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. General thoughts and impressions: To be at my home country where I did my voluntary service in [...]
More and more venues like Barnes and Nobles and even libraries are asking for a marketing plan that shows how you will drive "customers" to their venues. Our local library had such a low turnout for a well-known local author event, that they are starting to evaluate authors on a case-by-case basis on whether they [...]
See that picture of me smiling? Notice the exhilaration on my face? I decided it was high time to start driving again after a five year hiatus. I live in a 99% walkable area. Why drive? But I had to get back behind the wheel again. Here's why: I needed to feel comfortable and [...]
I'm way beyond excited to share the official news! I'm working on the second book in the Accidental Soldier series. If all goes well, it will be published sometime in 2017. (that doesn't seem a long time away in the grand publishing world of things!) The second book focuses on my displacement as an immigrant [...]
It's a strange thing, yes, this concept called building your "platform." And I think I'm beginning to understand the energetic side of it and how it translates into social media. Allow me to share with you my breakdown. Because everything begins and ends with social media. And while social media constitutes just 10% [...]
I am writing this post with a full and happy heart on the bus ride home from New York City where I just did a two minute pitch at the Jewish Book Conference for my soon-to-be-released Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. I’ve been practicing my pitch since [...]
It seemed like a neat idea at first - going all four of us to Washington D.C. this past weekend where I'd kick off the She Writes Press spring author book tour. I'd participate on a panel at One More Page Books in Arlington Virginia for my book, Accidental Soldier: A Memoir of Service and [...]
Sooner or later, the topic of selling books was going to come up now that I've got an incentive to sell my own inventory for my soon-to-be released memoir Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. Although selling books is purely a numbers game, books do not sell themselves. [...]
Yep. That's the question that concerns me too. But as a college freshman fresh from New York City. As an author of Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces, I'm revisiting this story again by sharing with you short video "sneak peaks" of each chapter. So here [...]
Yesterday was a big day for me as an author. NINE (yes, nine!) boxes of books were fork-lifted from a semi-trailer containing 278 books of my soon-to-be released memoir Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. I felt a rush of emotions. With excitement and a thrill leading the [...]
Our upcoming trip for Israel is just around the corner, and naturally, I thought of my Israeli English teacher friends who still remember me and work at a small regional High School called Emek Hahula in the Upper Galilee, a place I have written about for my upcoming book Accidental Soldier: A Memoir of Service [...]
When I interview various business owners for the articles I feature over at Huffington Post, I always want to know what these businesses are currently doing that will help them be better known and stand out from the crowd. It doesn't matter if I'm working with a health organization or an author trying to figure [...]
"While vulnerability is the birthplace of many of the fulfilling experiences we long for -- love, belonging, joy, creativity, and trust, to name a few -- the process of regaining our emotional footing in the midst of struggle is where our courage is tested and our values forged." Dr. Brene Brown, Rising Strong Last Friday [...]
When my writing coach and editor Brooke Warner recently posted about the return of the investment in marketing and publicity, I started getting heart palpitations. It reminded me of a conversation I had with myself. Here's what did me in: "To make money in book publishing, you are best off looking at your first book [...]
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