Branding and platform building have shifted tremendously because of COVID-19. More than ever, you must have an online presence to compete in today's marketplace. SEO and branding helps you stand above the crowd with optimized content that matches what your target audience is searching for. If SEO or search engine optimization is the art [...]
Bear with me... I want to tell you about what it feels to be far, so far away from Israel, my heart and home... Each year from the 3rd week in December to the 2nd week in January, I ask myself the same 3 questions: Why is it so cold in Pittsburgh? Why is it [...]
If one of your top SEO goals 2021 is to generate new leads and web traffic to help build your online business, then you need to rethink your SEO content strategy. Why is an SEO content strategy so important? You want to take advantage of the organic search. Who is looking for what you offer? [...]
People typically cringe when they hear keyword research analysis for SEO. They're like, "I have no time to blog, but I have to do it," and then they wonder why they aren't seeing much online traffic. Chances are, you need more than just a good idea. You need the data from those organic keyword search [...]
Six years ago, I self-diagnosed myself with Reverse Culture Shock, or RCS, an emotional displacement syndrome. I know this because, after 7 years of doing reverse immigration to the States in 2007, I stumbled upon the symptoms of Reverse Culture Shock on an archived U.S. State Department's home page. Suddenly, I felt recognized and validated [...]
Today is my Jewish 50th birthday. Turning 50. Like...wow. What a milestone. 50 years ago on the Jewish calendar, G-d gifted me with life and my mother of blessed memory gave birth to me in New York City Hospital. Just the number itself feels round, full of hope, potential, and promise like the challahs I [...]
Internal links are one of the most complicated yet important things you can do for your keyword ranking and credibility. Before going into strategy specifics, let’s dive first into the basics: the purpose of an internal link is to connect one page of a website to a different page on the same website. But why [...]
The parenting pandemic in summer is making headlines - especially in our household. And never before has our family resilience and my ability to bounce back from difficult parenting scenarios has been so wildly tested. My six-year-old daughter has been fortunate to start a local day camp for a few hours a day and the [...]
It's nearly 3 months of lockdown due to the global pandemic of Covid-19 and we're already in June, entering the "green zone." Spring has merged into summer but it hasn't hit me yet like it usually does. Our world is burning up. Covid has taken a backseat and riots, protesting around the brutal death of [...]
This past week I delivered an online marketing SEO webinar via Zoom to creatives, small businesses and artists through the Greater Pittsburgh Artist Council (GPAC) who were struggling with increase their small business sales. I had not anticipated a great round of feedback in the chat. Things like: "Of all the SEO webinars and seminars [...]
I may be an SEO consultant in Pittsburgh but I've been helping businesses and companies worldwide grow and get discovered with the right keyphrases and keywords. Content is "KING" in SEO. Here's how my SEO writing brain thinks: I think like a person, not a robot. I write for people - your target audience's pain [...]
I'm an American Jew living in Pittsburgh. We're a family of four living within our modest means. We've been in Squirrel Hill since 2007 and lately, I've been wondering whether we'll ever return to Israel. Going back under the law of return makes such a move ridiculously easy. The question is.. how would we live? [...]
One week ago, I get a call from a TV producer Mel Robbins, motivational speaker of the Mel Robbins show. This producer was following up on my email request to be on the show. I had to ask twice, "Are you sure this isn't some kind of spam? I mean, you realize millions of people [...]
My newest memoir Sand and Steel: A Memoir of Longing and Finding Home will be released by Mascot Books in late 2020. Giving up my country of Israel for the States is the running theme of loss in Sand and Steel. It's very hard to explain to someone the term repatriation. Most people I know [...]
With just a few months left to go until we close out 2020, what SEO techniques have you not yet used to increase your SEO keyword ranking for 2019? SEO Google keyword ranking is termed as a website’s position in the search engine result page. There are numerous elements how to rank for a keyword [...]
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